WIZART
identity for a leather goods workshop
Wizart is the personal brand of handcrafted leather products by Ivan Beldyagin. He creates unique, handmade items, giving his clients the opportunity to bring their ideas to life and own something truly one-of-a-kind.
Brand positioning: A master who creates incredible things out of leather.
Brand mission: To bring to life the most crazy ideas and to make the world more interesting and diverse.
Brand positioning: A master who creates incredible things out of leather.
Brand mission: To bring to life the most crazy ideas and to make the world more interesting and diverse.
Type of work:
Brand identity
My role:
Design concept
Art-direction
Brand identity
My role:
Design concept
Art-direction
The logo is a composition in the spirit of traditional craft logos. The main idea of this approach is to very subtly, using a minimum of means, create a sense of magic, enchantment, something fabulous and unbelievable, playing off the name of the brand.
If you look closely, in the counterform of the sign it is easy to see the silhouette of a magical headdress — it is both Gandalf’s cap and the Hogwarts distribution hat. A subtle magical reference:)
brand identity for a cyber-safety company
2016-2022