IMPRAVO
brand identity for a law company
Impravo is a law company from St. Petersburg specializing in crisis management and bankruptcy.
Bankruptcy proceeding is an uncommon and confusing process that often requires experienced lawyers' assistance. The legal market of St. Petersburg is quite glutted, but most companies do not have a clear specialization. Unlike its competitors, Impravo has a specific profile focused on bankruptcy of legal entities and individuals.
The basis of the logo and style is the 'getting out of the labyrinth' metaphor. Impravo is a beacon that will give a bright lantern to the 'lost one' and show the right way out of the crisis.
more about the project →
Bankruptcy proceeding is an uncommon and confusing process that often requires experienced lawyers' assistance. The legal market of St. Petersburg is quite glutted, but most companies do not have a clear specialization. Unlike its competitors, Impravo has a specific profile focused on bankruptcy of legal entities and individuals.
The basis of the logo and style is the 'getting out of the labyrinth' metaphor. Impravo is a beacon that will give a bright lantern to the 'lost one' and show the right way out of the crisis.
more about the project →
Type of work:
Brand identity
My role:
Design concept
Art-direction
Brand identity
My role:
Design concept
Art-direction
