REZANA
brand identity for a trading company
Rezana is a large trading company. It supplies sugar, meat, grain and cotton worldwide, buying it all in Russia and Central Asian countries. Rezana is headquartered in Switzerland and has representative offices in all the key business cities: New York, London and Moscow. The company’s capacity allows it to be a prominent player in the global market: e.g. in Tajikistan, it provides financing to cotton planting nationwide.
The task was to revise the existing Rezana style by making it more modern and offering options for development of a sub-brand system. At the same time, it was important to maintain the vibe of a Swiss company, which helps to create an image of a reliable European brand and ensures the trust of partners — the most valuable asset in the B2B market today.
more about the project →
The task was to revise the existing Rezana style by making it more modern and offering options for development of a sub-brand system. At the same time, it was important to maintain the vibe of a Swiss company, which helps to create an image of a reliable European brand and ensures the trust of partners — the most valuable asset in the B2B market today.
more about the project →
Type of work:
Brand identity
My role:
Design concept
Art-direction
Brand identity
My role:
Design concept
Art-direction
REZANA
brand identity for a trading company
Rezana is a large trading company. It supplies sugar, meat, grain and cotton worldwide, buying it all in Russia and Central Asian countries. Rezana is headquartered in Switzerland and has representative offices in all the key business cities: New York, London and Moscow. The company’s capacity allows it to be a prominent player in the global market: e.g. in Tajikistan, it provides financing to cotton planting nationwide.
The task was to revise the existing Rezana style by making it more modern and offering options for development of a sub-brand system. At the same time, it was important to maintain the vibe of a Swiss company, which helps to create an image of a reliable European brand and ensures the trust of partners — the most valuable asset in the B2B market today.
more about the project →
The task was to revise the existing Rezana style by making it more modern and offering options for development of a sub-brand system. At the same time, it was important to maintain the vibe of a Swiss company, which helps to create an image of a reliable European brand and ensures the trust of partners — the most valuable asset in the B2B market today.
more about the project →
Type of work:
Brand identity
My role:
Design concept
Art-direction
Brand identity
My role:
Design concept
Art-direction
brand identity for a coffeehouse chain
rebranding of a coffee roastery