Bifidice
brand identity and package
for probiotic ice-cream
for probiotic ice-cream
Bifidice is a probiotic ice cream with chocolate glaze, the benefit of which has been clinically proven. The low temperature of the desert helps useful bifidobacteria reach the appropriate area of the gastrointestinal tract more efficiently. The product is aimed at wealthy residents of Europe, who are used to getting premium products and care about their health.
The positioning, brand identity and package design were created by the lovemedo team.
more about the project
project page
The positioning, brand identity and package design were created by the lovemedo team.
more about the project
project page
Type of work:
Brand identity
Package design
My role:
Design concept
Brand materials
Art direction
Brand identity
Package design
My role:
Design concept
Brand materials
Art direction
Bifidice
Brand identity and package
for probiotic ice-cream
for probiotic ice-cream
Bifidice is a probiotic ice cream with chocolate glaze, the benefit of which has been clinically proven. The low temperature of the desert helps useful bifidobacteria reach the appropriate area of the gastrointestinal tract more efficiently. The product is aimed at wealthy residents of Europe, who are used to getting premium products and care about their health.
The positioning, brand identity and package design were created by the lovemedo team.
more about the project
project page
The positioning, brand identity and package design were created by the lovemedo team.
more about the project
project page
Type of work:
Brand identity
Package design
My role:
Design concept
Brand materials
Art direction
Brand identity
Package design
My role:
Design concept
Brand materials
Art direction
The elegant Bifidice logo is easy to imagine on a signboard of a boutique or on a cover of a fashion magazine. Because of the capital letters, the strong rhythm appears inside the logo: an alternation of rounded shapes and three thin Is.
The package design is based on the contrast: a large logo and a small plate with the product taste. There is a minimum amount of information on the front side — this lightness allows you to get the desired feeling of a premium product.
On the sides are a barcode, expiration date, compliance marks, the number of servings and product weight. On the reverse side is the content and other technical information. A large infographic tells about the nutritional value and other features of the product.
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