UNiversal money instrument
brand identity for a cryptocurrency
UMI (Universal Money Instrument) is a new cryptocurrency brand. Its name refers to the name of Polar Star (α UMi), for this reason the client wanted to use space theme.
Type of work:
Brand identity
My role:
Design concept
Art-direction
Brand identity
My role:
Design concept
Art-direction
Universal money instrument
brand identity for a cryptocurrency
UMI (Universal Money Instrument) is a new cryptocurrency brand. Its name refers to the name of Polar Star (α UMi), for this reason the client wanted to use space theme.
Type of work:
Brand identity
My role:
Design concept
Art-direction
Brand identity
My role:
Design concept
Art-direction
We used the theme of space radically and took to the realm of science fiction, taking elements of alien space suits, building on plasticity of droids and spaceships.
In the logo mark, the sense of technology and space is achieved due to the rather abstract geometric shapes. We deliberately didn’t draw anything specific, but just created a sense of space and alien technologies.
Everyone will see something different in this logo — a silhouette of a spaceship, an alien helmet or an extraterrestrial crystal.
In the logo mark, the sense of technology and space is achieved due to the rather abstract geometric shapes. We deliberately didn’t draw anything specific, but just created a sense of space and alien technologies.
Everyone will see something different in this logo — a silhouette of a spaceship, an alien helmet or an extraterrestrial crystal.
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