ALAWAR
brand identity for a game development company
Alawar is a Russian developer, distributor and publisher of video games for PC, mobile platforms, game consoles and other devices. It was founded in 1999. The main product is midcore games for advanced players, as well as casual and free-to-play games for PC, Mac, iOS, Android, PlayStation, Xbox, social networks and other platforms.
Every year the company releases 10−15 new casual and midcore projects created by its own internal and external design teams. The office is located in Novosibirsk. The total number of employees is about 50.
The company’s games have sold more than 200 million copies and are known in more than 100 countries.
Every year the company releases 10−15 new casual and midcore projects created by its own internal and external design teams. The office is located in Novosibirsk. The total number of employees is about 50.
The company’s games have sold more than 200 million copies and are known in more than 100 countries.
Type of work:
Brand identity
My role:
Design concept
Art-direction
Brand identity
My role:
Design concept
Art-direction
ALAWAR
brand identity for a game development company
Alawar is a Russian developer, distributor and publisher of video games for PC, mobile platforms, game consoles and other devices. It was founded in 1999. The main product is midcore games for advanced players, as well as casual and free-to-play games for PC, Mac, iOS, Android, PlayStation, Xbox, social networks and other platforms.
Every year the company releases 10−15 new casual and midcore projects created by its own internal and external design teams. The office is located in Novosibirsk. The total number of employees is about 50.
The company’s games have sold more than 200 million copies and are known in more than 100 countries.
Every year the company releases 10−15 new casual and midcore projects created by its own internal and external design teams. The office is located in Novosibirsk. The total number of employees is about 50.
The company’s games have sold more than 200 million copies and are known in more than 100 countries.
Type of work:
Brand identity
My role:
Design concept
Art-direction
Brand identity
My role:
Design concept
Art-direction
In this case the solution was a balance between seriousness of corporatism and pure emotion.
This feeling is created by a small detail. This detail is the lightning between the strokes of the letter A. It is also the spark and the electricity that pulsates between the electrodes. It is this dynamic, this adrenaline and excitement that we love so much about computer games.
This feeling is created by a small detail. This detail is the lightning between the strokes of the letter A. It is also the spark and the electricity that pulsates between the electrodes. It is this dynamic, this adrenaline and excitement that we love so much about computer games.
Interacting with format and color, lightning can indicate game directions: for instance, contrasting gradients and black backgrounds for the midcore segment, and light backgrounds and gradients for casual products.
