AZARO
identity for a brand of unique electrical installation products
Azaro is a new brand of unique electrical installation products. It focuses on expensive premium products and design solutions for people who appreciate individuality and style. AZARO is not only about one style — it’s a wide range of products for different interiors.
AZARO is an imagined word, created from the surname of the project’s inspirer, Evgeny Azarov. Neutral in its shape, short, memorable with strong voiced consonants Z and R.
The solution is based on Eugeny’s personality, his family, their traditions and values: elements from the family crest, the image of the rafters and the golden color.
unrealized project:(
AZARO is an imagined word, created from the surname of the project’s inspirer, Evgeny Azarov. Neutral in its shape, short, memorable with strong voiced consonants Z and R.
The solution is based on Eugeny’s personality, his family, their traditions and values: elements from the family crest, the image of the rafters and the golden color.
unrealized project:(
Type of work:
Brand identity
Package design
My role:
Design concept
Art-direction
Brand identity
Package design
My role:
Design concept
Art-direction
AZARO
identity for a brand of unique electrical installation products
Azaro is a new brand of unique electrical installation products. It focuses on expensive premium products and design solutions for people who appreciate individuality and style. AZARO is not only about one style — it’s a wide range of products for different interiors.
AZARO is an imagined word, created from the surname of the project’s inspirer, Evgeny Azarov. Neutral in its shape, short, memorable with strong voiced consonants Z and R.
The solution is based on Eugeny’s personality, his family, their traditions and values: elements from the family crest, the image of the rafters and the golden color.
unrealized project:(
AZARO is an imagined word, created from the surname of the project’s inspirer, Evgeny Azarov. Neutral in its shape, short, memorable with strong voiced consonants Z and R.
The solution is based on Eugeny’s personality, his family, their traditions and values: elements from the family crest, the image of the rafters and the golden color.
unrealized project:(
Type of work:
Brand identity
Package design
My role:
Design concept
Art-direction
Brand identity
Package design
My role:
Design concept
Art-direction
The inscription is unique, the letters are hand-drawn specially for this project.
Their character, on the one hand, refers to traditional serif fonts due to the variable thickness of the strokes. On the other hand, the intense silhouette, sharp edges and technological roundings point to a modern and, perhaps, industrial inscription.
Their character, on the one hand, refers to traditional serif fonts due to the variable thickness of the strokes. On the other hand, the intense silhouette, sharp edges and technological roundings point to a modern and, perhaps, industrial inscription.
The logo is symmetrical — the middle letter A is exactly centered, and the diagonal Z and R strokes form a mirrored composition.
The letters are inserted into the proper figures, all lines are non-random and arranged at the right angles. These minor details provide an opportunity to additionally emphasize status of the brand, its quality and attention to details and a sense of good taste.
The letters are inserted into the proper figures, all lines are non-random and arranged at the right angles. These minor details provide an opportunity to additionally emphasize status of the brand, its quality and attention to details and a sense of good taste.
Scaling to the maximum compact size, the logo turns into letter A. In this perspective, it ceases to be a mere letter and becomes an independent symbol — it is a rafter, a ray of light, as well as the letter itself.
Such a sign can be used as an avatar in the brand’s social networks, as an icon of a future application or a store. This symbol allows us to reinterpret the Azarov family crest in a new way. We have created a sign that looks like a family motto on a coat of arms and has outlines referring to a shield.
Such a sign can be used as an avatar in the brand’s social networks, as an icon of a future application or a store. This symbol allows us to reinterpret the Azarov family crest in a new way. We have created a sign that looks like a family motto on a coat of arms and has outlines referring to a shield.
The feeling of care, attention to detail, quality and status is formed by the Azaro products demonstration, their materials and tactile sensations.
These qualities are conveyed not only by the products themselves, but also by their individual packaging featuring black textured paper and golden embossing.
However, the style goes beyond the visuals of products and materials. It expands to stationary and advertising media. Free but expressive layout of the printed materials refers to the best traditions of European design, emphasizing premium quality of the brand.
