Bulange
brand identity for a law company
brand identity for a law company
Bulange is a popular city coffeehouse chain in Tomsk. Hot dishes,
salads, and desserts are served here; they also roast coffee beans and train baristas to make delicious coffee. In 2019, the business owners decided to change the format of the establishment.
The coffeehouse’s positioning is «little joys every day.» Just simple daily miracles: aromatic coffee in the morning, a lunch shared with a friend, some pancake dough, family get-togethers on weekends. The brand tells, «We help people to treat themselves and enjoy life. Every day, together with our guests, we create great happiness out of small joys.»
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The term arts and crafts is also applied, especially in the United States and mostly to hobbyists' and children's output rather than items crafted for daily use.
rebranding of a coffee roaster
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